Say Hello To Maria,
our new content strategist
and account manager.

Maria Sturova - Content Strategist and Account Manager

It’s hard to believe that summer is almost over and that fall will soon be here. We have been very productive this summer at Excentric – a few notable highlights include launching a new website for Martello Technologies, developing partner web advertising kits for CAA, and designing a series of beautifully branded reports for Fairtrade America. With new clients coming on board and many new exciting projects on the horizon, I am happy to announce that Maria Sturova has joined our team. Maria is a senior-level Content Strategist and Account Manager who will be working with clients and helping us deliver our managed marketing services offering.

I first met Maria as a client. As Director of Marketing for a technology company, she hired Excentric to build a new corporate website. I was immediately impressed by Maria’s strategic yet creative marketing sense and loved her warm, professional manner. Maria is someone I knew I wanted to work with long term, so when the opportunity came about, I was excited to have her join our team.

Her nine years of marketing management experience in Ottawa’s technology sector coupled with skills in content marketing, email, and copywriting will be a great asset to our team, and our clients.

Get to Know Maria
We asked Maria a few ice breaker questions
to introduce her to our clients
and help them get to know her better.
How did you first get into marketing?

Growing up, I always loved art, math, and words, but I never knew of a career that would combine all three. My family was very much engineering or science-focused and I came upon marketing in university almost by accident. Now, I can’t imagine myself doing anything else!

What is the one thing you do for every client?

Good question. All clients are different and have different needs and priorities. But, with every client, I aim to simplify the complex. Marketing thinking demands a lot of creativity and creativity is stifled when there are too many pressing deadlines, confusing details, and stressful processes. My goal is to help reduce the clutter, organize, and simplify, to give our client the mental space to be creative.

What do you enjoy the most about your job?

I think it’s seeing the difference that marketing can make and being an integral part of that. I love watching the transformation as our clients’ brands mature, as they reach new audiences, and tell their story in a more effective way. I want everyone to know about the hard work and smart innovation that goes on behind the scenes at these companies.

Just for fun – what are you currently watching on Netflix?

I watch all British comedies that I can get my hands on. In fact, when I first went to the UK a few years ago, I realized that I had conditioned myself to expect anything that is said with a British accent to be funny. So, when I was overhearing people speaking on the street, I kept waiting for the punchline!

“Great things in business are never done by one person,
they’re done by a team of people.”

Maria will be working closely with me to launch a suite of packaged web-based marketing solutions and to lead our new range of FLEX marketing services, a subscription-based offering where clients set the direction and then sit back and let us take care of the details.

posted by Victoria Adams , PRINCIPAL + CREATIVE DIRECTOR

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